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  1. Do the PPC Engines Reward the Right Behaviors?

    Both Google and Bing have openly stated that click-through rate (CTR) is the primary determinant of quality score. That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. This is clearly an experiment, as it pushes down ads and removes the social sidebar Bing...

  3. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    Google currently owns more than 67 percent of the search market, with Bing at just under 17 percent and Yahoo at less than 12 percent. She felt that Yahoo and Bing shared the same search market share, rather than cutting into Google’s market share.