Google AdWords and Bing Ads keyword reports B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine.
The FTC sent out letters to what they considered the primary general-purpose search engines, which includes AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo. One of their concerns is the fact that paid ads and ad blocks aren't clearly...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing...
Both Google and Bing have openly stated that click-through rate (CTR) is the primary determinant of quality score. That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads...
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. This is clearly an experiment, as it pushes down ads and removes the social sidebar Bing...
Their ads are currently served through Bing Ads, however they state the use of these ads does adhere to their privacy policy. Although Google, Bing, and Yahoo have stringent privacy policies, there have been enough people worried that they have...
John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. Bing discovered that ads with variables in ad title or ad description have a...
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. During January 2013, ads on the Yahoo Bing Network within Financial Services were analyzed. Bing Ads has completed the same type of analysis for the financial...
Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. Bing Ads Traffic Quality Center Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being...
Late last month, Bing Ads released a preview of their new Keyword Distribution Graph. Bing Ads Keyword Distribution Graph: What to Expect There you'll find the Graph in a drop-down along with the performance graphs normally found on the keywords...
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
Bing Ads Evangelist and SEW contributor John Gagnon will start Day 2. The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for the search and social...
Depending on what local content it pulls in from Bing, Facebook's search's index could be throttled by the primary content within its walls. But as the mobile world is moving, Yelp will integrate native ads that infuse personalized suggestions and...
If you haven't seen the others like Bing Ads Intelligence, check them out. My data set is a Bing Ads geographic location report by day for the last seven days – but use data you're comfortable with (e.g.website analytics visitor reports).
Under the terms of the deal Microsoft's Bing powers Yahoo search, while Yahoo uses its solid relationship with advertisers to be the salesforce for both companies. The deal terms between Microsoft and Yahoo mean that the partnership can only be...
Once you reach the Bing fallback results, you'll notice that paid search ads are displayed. Facebook is a syndicated search partner, so selecting this option in Bing Ads will enable your ads to show up in the search results.
Google currently owns more than 67 percent of the search market, with Bing at just under 17 percent and Yahoo at less than 12 percent. She felt that Yahoo and Bing shared the same search market share, rather than cutting into Google’s market share.
Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google's Knowledge Graph. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70...
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Content is less awesome when it doesn't appear at or near...
