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Beyond YouTube: Alternate Video Venues

social-media-and-video

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. 0 Comments

Google Grants 40 Percent of Right to Be Forgotten Requests

Google logo

A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the first year of Europe's controversial right to be forgotten program. A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the first year of Europe's controversial right to be forgotten program. 0 Comments

#SESLON: An IoT Mindset Will Make Marketing Smarter

ses-london

Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers. Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers. 0 Comments

The Art of 6 Simple Questions

4-question-marks

How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? 0 Comments

How to Create a Social Media Friendly Landing Page

connected

The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Here are some tips. 0 Comments

Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]

Search Engine Customer Experience Satisfaction 2014

Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report. Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report. 0 Comments

Google Showing Far Less Video Snippets in Search Results

Video Snippet Drop Mozcast

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. 0 Comments

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

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The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. Version 5.0 of the handbook gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. 0 Comments

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

Hands

If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. 0 Comments

Google's Matt Cutts Goes on Leave, but Says Don't Panic

Invisible Matt Cutts

Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed. Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed. 0 Comments

Content Creators Ranking Checklist: How Quality Scores Influence

content-authority

Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. 0 Comments

Link Building for Gaming Companies

CallofDuty Twitter

Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience. How to take advantage of loads of content possibilities, social media, and an exceptionally passionate, loyal and very Internet-savvy audience for links. 0 Comments

YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

Sorry about that

Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google. 0 Comments

Google Adds One-Click Music App Integration

Katy Perry Listen via Google

Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone. Android users can now search Google for a musician, band, or song, and then tap a link to open the music right into a music application on their phone. 0 Comments