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Online to Offline: The Next Generation of Search

online-to-offline

Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. 0 Comments

#SESLON: An IoT Mindset Will Make Marketing Smarter

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Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers. Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers. 0 Comments

8 Innovative SEM Tips From Those in the Know

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When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond. When trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. 0 Comments

How Location Data Can Change Search

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Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. 0 Comments

How Can SEOs Sell "Shiny, Sexy" Search?

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In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the best practices for getting reluctant clients to realize the power of search. What are the best practices for getting reluctant clients to realize the power of search? 0 Comments

Google's New Structured Snippets Pull Facts Into a Page's Search Results

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This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet. Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying it in search results. 0 Comments

Ranking Boost Possible Without Penguin Refresh From Google

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Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. 0 Comments

YP Taps Goodzer for Enhanced Local Data

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YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. 0 Comments

5 Most Important Takeaways From the Link Building Survey 2014

Link Building 2014 Survey Thoughts and Analysis

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. The Link Building Survey 2014 shows that link building is getting harder, links still matter, and diverse tactics are extremely important. 0 Comments

New Conversion Settings Can be Imported From Google Analytics to AdWords

Google Ads

You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from Google Analytics, and editable conversion values allow you to set different values for goals and transactions. New conversion settings for advertisers allow you to import goals related data from Google Analytics into your AdWords account, and edit the data within. 0 Comments

How to Use the Google Analytics Event Tracking Report

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Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports. Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports. 0 Comments

PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

Conversion Rate by Position

Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve. Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve. 0 Comments

Google Analytics Combines Data From All Devices; Renames Visits, Visitors

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Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app data within the same reports. These new views roll out to all accounts starting this week. Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app data within the same reports. These new views roll out to all accounts starting this week. 0 Comments

New Bing Ads Search Terms Report Shows Zero-Click Terms

Bing Search Term Report Zero Clicks

Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume. Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume. 0 Comments

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

MCF Sample Report

Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point. Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point. 0 Comments

gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

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SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. 0 Comments

Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

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Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. 0 Comments

Google Now Allows Gmail and Calendar Data Downloads

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Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to store an offline backup of their information. Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to store an offline backup of their information. 0 Comments