Articles on Data

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Google Given Right to Appeal in Safari Cookies Case

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The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser. The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser. 0 Comments

How The Google Display Network Boosts Search PPC Performance: A Case Study

Google Display Network Logo

Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. 0 Comments

Mobile Testing: Case Studies and Findings

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Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. 0 Comments

Beyond Remarketing: Powerful Ways to Leverage Audience Data

audience-data

There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell. There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers and cross-sell. 0 Comments

Google Job Ad Demonstrates Data Focus

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Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. 0 Comments

CPC Growth Is Down - But Not on Smartphones

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Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. 0 Comments

Settling the Great Steak Debate This Summer Grilling Season

Barbecue

This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m. This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m. 0 Comments

Bing Data Reveals Purchase-Powerful Audience

Bing Ads

New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user. New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user. 0 Comments

Is RLSA The Great Equalizer?

equalizer

With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able to become contenders in the search space. With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able to become contenders in the search space. 0 Comments

Using Third-Party Data for Smarter Digital Marketing Strategy

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Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data. Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data. 0 Comments

5 PPC Tips from ClickZ Live Toronto

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To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. 0 Comments

Bing to Start Encrypting Search Traffic

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With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data. With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data. 0 Comments

How to be a Problem Solving SEO

Albert Einstein

Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. 0 Comments