Articles on Data

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Beyond Listing Management: Why You Need a Location Data Strategy

localmobilesearch

The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers. The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers. 0 Comments

Facebook Pulls Ahead of Google In Referral Traffic

Facebook Google

Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. 0 Comments

A Guide To DoubleClick Executive Reporting

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The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of a business. The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of a business. 0 Comments

Bidding Farewell to Basic Bidding

basicbiddingtitle

As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income. As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income. 0 Comments

9 Year-Over-Year Data Points Every SEO Should Monitor

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Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. 0 Comments

Bing Launches Marketplace Trends Site to Help Targeting

Bing Ads

Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. 0 Comments

Are You Optimistic About SEO?

googlesearch

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. 0 Comments

5 Best Ad Copy Test Procedures To Stand By

testinggame

It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. 0 Comments

Google Given Right to Appeal in Safari Cookies Case

chocolate-chip-cookie

The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser. The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser. 0 Comments

How The Google Display Network Boosts Search PPC Performance: A Case Study

Google Display Network Logo

Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. 0 Comments

Mobile Testing: Case Studies and Findings

diane-story

Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. 0 Comments

Beyond Remarketing: Powerful Ways to Leverage Audience Data

audience-data

There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell. There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers and cross-sell. 0 Comments

Google Job Ad Demonstrates Data Focus

Google Logo

Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. 0 Comments

CPC Growth Is Down - But Not on Smartphones

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Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. 0 Comments

Settling the Great Steak Debate This Summer Grilling Season

Barbecue

This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m. This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m. 0 Comments

Bing Data Reveals Purchase-Powerful Audience

Bing Ads

New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user. New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user. 0 Comments