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Lance Armstrong, Manti Te’o & the Power of Content

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A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more in sports. A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more in sports. 0 Comments

The Guide to Speaking at Search & Social Conferences

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Whether your want to make a name for yourself or company by wowing an audience of your peers, or generate leads, before you get there you need to be accepted. Here's how to prepare and excel when speaking at a search or social conference. Whether your want to make a name for yourself or company by wowing an audience of your peers, or generate leads, before you get there you need to be accepted. Here's how to prepare and excel when speaking at a search or social conference. 0 Comments

5 Ways to Boost B2B Conversions

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Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How can you assuage those fears and engage them without risk. Then watch your leads and conversion rates grow. Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How can you assuage those fears and engage them without risk. Then watch your leads and conversion rates grow. 0 Comments

Strange Encounters of the SEO Kind

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This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in traffic/rankings, or a seemingly random selection of pages not appearing in the index. This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in traffic/rankings, or a seemingly random selection of pages not appearing in the index. 0 Comments

Split Traffic, Raise Conversion Rates, Repeat, Multiply

Site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step? Multiply your variables. Site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step? Multiply your variables. 0 Comments

Analyzing Data to Lower Your CPA

Optimizing a PPC campaign can be a challenging task. Eric Enge shows you one way to lower your cost-per-acquisition by analyzing the data. Optimizing a PPC campaign can be a challenging task. Eric Enge shows you one way to lower your cost-per-acquisition by analyzing the data. 0 Comments