Articles on black hat SEO

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Last-Minute SEO - Here Come the Holidays!

lastminseo

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

Building Future Safe Links – 5 Questions to Ask Yourself

future-safe-links

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? Google has updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? 0 Comments

Fake Googlebot Activity up 61% [Report]

For every 24 Googlebot visits a website will also be visited by a Fake Googlebot

One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. 0 Comments

What is Link Building?

Definition of Link Building

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. The bare bones definition of link building is: the process of going out of your way to find great links. But link building is far more than that. 0 Comments

4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

Matt Cutts

Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read. Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read. 0 Comments

5 New SEO Mantras to Replace Old, Inefficient Thinking

New Thinking

In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities. In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities. 0 Comments

How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

Matt Cutts

Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. 0 Comments

Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

black-hat

Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1. Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2011-2013)

Matt Cutts

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2006-2010)

matt-cutts-seo-mistakes

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2000-2005)

matt-cutts-google

For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005. For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005. 0 Comments

'No-Links Ranking' – The Battle for Better Organic SERPs

Without links at all

Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO landscape look like without links as a ranking metric? Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO landscape look like without links as a ranking metric? 0 Comments

4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

Hidden Treasure

The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. 0 Comments

Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

Matt Cutts

When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance. When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance. 0 Comments

Why SEO is About Pull, Not Push

Building Authority Links Relevancy

It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why. It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why. 0 Comments

Google Penalizes Social Video Advertising Site Virool

Google Penalty

Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of time, built by its SEO company. Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of time, built by its SEO company. 0 Comments

Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

Quantcast Uniques Data for Rap Genius

Despite returning to Google's index after getting caught for unnatural linking, there still seems to be a significant loss in overall traffic for Rap Genius, showing they definitely aren't back up to their pre-Google penalty traffic levels. Despite returning to Google's index after getting caught for unnatural linking, there still seems to be a significant loss in overall traffic for Rap Genius, showing they definitely aren't back up to their pre-Google penalty traffic levels. 0 Comments

Matt Cutts: Google Penalties Get More Severe for Repeat Offenders

Matt Cutts

A website that gets caught violating Google's webmaster guidelines for the first time won't be treated as harshly as those that have been penalized multiple times. Also: how the disavow tool can bring a site with bad backlinks back from the dead. A website that gets caught violating Google's webmaster guidelines for the first time won't be treated as harshly as those that have been penalized multiple times. Also: how the disavow tool can bring a site with bad backlinks back from the dead. 0 Comments

SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

Mike Grehan Patrick Thomas Matt Cutts

Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the slippery slope Google and many other search engines must navigate when creating algorithms to crawl the web. Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the slippery slope Google and many other search engines must navigate when creating algorithms to crawl the web. 0 Comments

Integrating Owned, Earned & Paid Media For Better SEO

us-search-engine-ranking-factors-2013-by-searchmetrics

Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. 0 Comments

Bloggers: Making Spammers by Avoiding Spam?

spam-spam-spam

It’s easy to discount guest posting as a legitimate practice because of the scammers trying to manipulate the SERPs. This doesn’t mean all guest posting is bad though. Posts must be judged case by case. Yes, this takes time, but it’s worth it. It’s easy to discount guest posting as a legitimate practice because of the scammers trying to manipulate the SERPs. This doesn’t mean all guest posting is bad though. Posts must be judged case by case. Yes, this takes time, but it’s worth it. 0 Comments

SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

shades-of-seo

On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.” Why do so many use our terms so incorrectly? And does Google really hate SEOs? On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.” Why do so many use our terms so incorrectly? And does Google really hate SEOs? 0 Comments