black hat SEO.
3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter
Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a…
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short…
Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a…
Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty
Despite returning to Google's index after getting caught for unnatural linking, there still seems to be a significant loss in overall traffic…
Matt Cutts: Google Penalties Get More Severe for Repeat Offenders
A website that gets caught violating Google's webmaster guidelines for the first time won't be treated as harshly as those that have…
SES San Francisco Keynote: Google’s Matt Cutts & Patrick Thomas on Search Engine Censorship
Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the…
Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist…
Bloggers: Making Spammers by Avoiding Spam?
It’s easy to discount guest posting as a legitimate practice because of the scammers trying to manipulate the SERPs. This doesn’t mean…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to…
3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real
Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish…
6 SEO Jedi Tactics to Try Before Turning to the Dark Side
If you are an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. However, before giving in to the…
Local Online Business Listing Hijacking: Protecting Your Identity
Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size…
New York Times & Digital Due Diligence Target Google’s Local SEO Spam Problem
Shady SEO tactics are once again in the mainstream spotlight, as a report shows Google's local search results are being gamed by…
Performance Based SEO: Innovative Pricing or Russian Roulette for Backlinks?
The performance-based SEO model can work, but has a disconcerting mix of over-the-top claims, moral hazards, and aggressive link building tactics that…
Old Black Hat SEO Tricks Still Work
This article is all about unethical SEO. Hopefully you don't have any practical use for it. Search Engine Watch assumes no responsibility…
Really Google? Penalizing Good Sites To Get Some Bad Ones
The results are in and more than the handful of “low-quality sites” have been swept from Google’s search rankings. Many innocent sites…
The Difference Between Black Hat SEO and Bad SEO
The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and…
Mapping Search Strategy to the Buy Cycle
A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be…
Top Tips for Search Engine Marketing in Germany, Part 1
These five tips, and a lot of patience, will help your SEM/SEO efforts in the difficult German market.
The Daily Con Job: Rogue Spiders in the Wild
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out…
Online Marketing Fundamentals For New Professionals, Part 2
A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson:…
SEO & Link Building: The Domain Authority Factor
Tips on how to gain authority, use it to your own benefit, and avoid Google penalties.
How to Choose the Best Domains for Search Engine Visibility
What's in a name? Search engine visibility starts with buying the best domains.
Playing Dirty With PPC
Pay-per-click is a competitive process, so Rob Kerry gives in-house SEMs a few black hat PPC tricks.
Which Hat Should I Wear?
Mark Jackson looks at various considerations for determining which type of SEO may be best suited for your needs.
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