Articles on Bing Ads

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Bing Follows Google's Lead and Launches Shopping Campaigns

Bing Ads

Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. 0 Comments

Bing's Unified Device Targeting Arrives

Bing Ads

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. 0 Comments

Bing Updates Quality Score

Bing Ads

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. 0 Comments

New Bing Policy Disallows Phone Numbers in Plain Text

Bing Ads

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. 0 Comments

Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

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Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday. Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year. 0 Comments

Bing Adds Auction Insights to Web Interface

Bing Ads

Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. 0 Comments

Bing Ads Launches Universal Event Tracking

Bing Ads

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. 0 Comments

Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. 0 Comments

24-Hour Breakdown of Searches on Black Friday and Cyber Monday

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Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend. Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads. 0 Comments

Improved Targeting Available for Bing

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As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments

Responding to Device Changes in Google and Bing

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Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

Bing Ads

Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

Bing Rolls Out Tablet-Related Device Targeting Updates

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After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. 0 Comments

Bing Ads Enhances "Change History" Page

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Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon. Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon. 0 Comments

Bing Ads Launches Close Variants for Broad Match Modifiers

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Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. 0 Comments