Articles on Bing Ads

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Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

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Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday. Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year. 0 Comments

Bing Adds Auction Insights to Web Interface

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Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. 0 Comments

Bing Ads Launches Universal Event Tracking

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Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. 0 Comments

Bing Ads Improves Speed, Bidding, and Targeting

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A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. 0 Comments

24-Hour Breakdown of Searches on Black Friday and Cyber Monday

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Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend. Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads. 0 Comments

Improved Targeting Available for Bing

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As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments

Responding to Device Changes in Google and Bing

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Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

Bing Ads

Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

Bing Rolls Out Tablet-Related Device Targeting Updates

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After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. 0 Comments

Bing Ads Enhances "Change History" Page

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Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon. Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon. 0 Comments

Bing Ads Launches Close Variants for Broad Match Modifiers

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Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. 0 Comments

Bing Ads Offers New Bulk Editing Tools

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Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the Web interface. Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the Web interface. 0 Comments

How to Properly Analyze Ad Text Performance

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When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

Reaching the College Market With PPC

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With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics. With the start of a new school year fast-approaching, it's time for business to tap into the lucrative college market with PPC search marketing tactics. 0 Comments

Bing Ads 2014 Recap

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In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. 0 Comments

17 Keys to Success in Social PPC

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While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success. Social PPC is becoming an important part of the online marketing toolbox. Use these tips the next time you launch a paid social campaign. 0 Comments