Articles on Bing Ads

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Bing Launches Marketplace Trends Site to Help Targeting

Bing Ads

Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. 0 Comments

Bing Data Reveals Purchase-Powerful Audience

Bing Ads

New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user. New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user. 0 Comments

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

PPC

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. 0 Comments

Bing Ads Improves Age and Gender Targeting

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Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender. Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender. 0 Comments

Yahoo Powering Search Results with Google

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Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. 0 Comments

Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic

Bing Ads

Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. 0 Comments

5 Recent Updates from Bing Ads You Need to Know About

Bing Ads

Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. 0 Comments

Bing Follows Google's Lead and Launches Shopping Campaigns

Bing Ads

Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. 0 Comments

Bing's Unified Device Targeting Arrives

Bing Ads

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. 0 Comments

Bing Updates Quality Score

Bing Ads

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. 0 Comments

New Bing Policy Disallows Phone Numbers in Plain Text

Bing Ads

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. 0 Comments

Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

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Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday. Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year. 0 Comments

Bing Adds Auction Insights to Web Interface

Bing Ads

Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. 0 Comments

Bing Ads Launches Universal Event Tracking

Bing Ads

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. 0 Comments

Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. 0 Comments