Topic

Bing Ads.

Everything we have published on Bing Ads. 96 articles
PPC

6 Sins You’re Committing on Bing Ads

A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty?

By John Gagnon · 14 Apr 2015

PPC

Bing Ads to Simplify AdWords Campaign Import Process With Upgraded URLs

The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads.

By Yuyu Chen · 09 Apr 2015

Industry

Bing’s Unified Device Targeting Arrives

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this…

By Mike Obrien · 23 Mar 2015

PPC

Spy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPC

Tracking and analyzing your PPC performance is critical, and you can’t truly know how you’re doing without an account analysis tool.

By John Gagnon · 18 Feb 2015

Industry

Bing Updates Quality Score

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.

By Mike Obrien · 06 Feb 2015

PPC

Bing Ads Lets Marketers Preview Bid Changes in Real-Time

Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes…

By Ashley Zeckman · 23 Jan 2015

PPC

Bing Rolls Out Enhanced Sitelinks to Global Audiences

Now, Enhanced Sitelinks are available to Bing Ads customers in all markets, worldwide.

By Ashley Zeckman · 21 Jan 2015

Industry

New Bing Policy Disallows Phone Numbers in Plain Text

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in…

By Mike Obrien · 06 Jan 2015

PPC

Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top…

By John Gagnon · 25 Nov 2014

Industry

Bing Adds Auction Insights to Web Interface

Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors,…

By Mike Obrien · 12 Nov 2014