You Can Now Link Your Google My Business & AdWords Accounts

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase.

This is critical, Google says, because "50% of consumers visit a store within one day of searching for local information on their smartphones."

50 Percent of Smartphone Searchers Visit Local Stores

Better & Faster Linking

Previously, business advertisers would have to set up locations for each individual ad campaign.

With this new feature, page owners are now able to utilize Google My Business (previously known as Google Places for Business) to manage all business locations. Additionally, the owner can choose to link the Google My Business feature with AdWords so that all advertising will display the proper address instantaneously.

All you need to do is ensure that you have the proper business locations set up at the account level and they will automatically populate in your campaigns.

More Refined Targeting

Once you've linked your Google My Business and AdWords accounts you're ready to begin. When setting up a new AdWords campaign you can customize your location targeting and bid adjustments.

The example Google shared was, "You can target ads to the United States, then bid +80% for the area within 4 miles of all the business locations that you've linked in a single step."

How To Link Your Accounts

The following instructions on updating your location extensions can be found on Google Support:

  1. Sign in to your AdWords account:
  2. Click "Ad Extensions"
  3. From the drop-down menu select "View: Location extensions"
  4. Choose "Upgraded" from the menu
  5. Click +EXTENSION
  6. You will then be prompted to link your Google My Business Account

About the author

Ashley Zeckman is the director of strategy and development for Gruen Agency, a Minneapolis-based digital marketing agency. She is responsible for the digital marketing strategy for the organization, which includes branding, search engine optimization, social media, content marketing, and PR.

Prior to joining Gruen Agency, Ashley was the director of marketing and client relations for Benovate, a population health management company. Ashley also held the position of marketing manager for TopRank Online Marketing, a digital marketing agency. Her areas of expertise include content marketing, social media marketing, communications, client relations, integrated marketing, marketing strategy, SEO, digital PR, blogging, B2B and B2C marketing, customer segmentation, and social media strategy.