Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase.
This is critical, Google says, because "50% of consumers visit a store within one day of searching for local information on their smartphones."
Better & Faster Linking
Previously, business advertisers would have to set up locations for each individual ad campaign.
With this new feature, page owners are now able to utilize Google My Business (previously known as Google Places for Business) to manage all business locations. Additionally, the owner can choose to link the Google My Business feature with AdWords so that all advertising will display the proper address instantaneously.
All you need to do is ensure that you have the proper business locations set up at the account level and they will automatically populate in your campaigns.
More Refined Targeting
Once you've linked your Google My Business and AdWords accounts you're ready to begin. When setting up a new AdWords campaign you can customize your location targeting and bid adjustments.
The example Google shared was, "You can target ads to the United States, then bid +80% for the area within 4 miles of all the business locations that you've linked in a single step."
How To Link Your Accounts
The following instructions on updating your location extensions can be found on Google Support:
- Sign in to your AdWords account: adwords.google.com
- Click "Ad Extensions"
- From the drop-down menu select "View: Location extensions"
- Choose "Upgraded" from the menu
- Click +EXTENSION
- You will then be prompted to link your Google My Business Account