Google Ads on Google+ announced yesterday a tiny change to the language within its user interface (UI) that could have a big impact on how people view "old" campaigns. In about two weeks, AdWords will replace most instances of the word "delete" with the word "remove" in its UI.
That means, advertisers will remove campaigns, not delete them. And even though the change may seem trivial at surface value, AdWords says it will help advertisers "better understand that removed objects are still available for future reference. For example, you can report on a removed campaign's historical performance."
A Google spokesperson said this change is just the terminology, and "anything you could do before the change, you can continue to do."
Heads up that downloaded reports will also have the "status" column values updated to show removed instead of deleted.
"If you use spreadsheet macros or other scripting languages on these downloaded reports, we recommend you update them by July 21st, 2014 to to reflect this change," Google said in its announcement.
Here's a snaphot of the discussion happening on Google+ around the update:
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.