Facebook has decided to streamline its ad options so that over time, advertisers can simply “come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.”
Facebook says its goal is to reduce the number of ad units from 27 to fewer than half that number, while at the same time “mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app installs” and so on.
The move will simplify many areas of its ad options over the next six months, including:
- Removing the Questions product for Pages.
- Removing the online Offer product.
- Include the best of sponsored stories in all ads.
- Making ads look more consistent.
Here’s an example of the consistent look and feel Facebook is referring to:
Facebook said the decision is based on feedback from marketers collected during the past year, and that the insight helped decide what should stay and what should go.
“While each product may be good on its own, we realized that many of them accomplish the same goals,” Facebook said in its announcement.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.