Not surprisingly, YouTube marketing news and developments continue to dominate this year’s installment of our video marketing year in review for 2012. In reverse chronological order, here are the top 20 video marketing stories of the past year:
December 7, 2012: The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners.
November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad spending has risen 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013.
November 5, 2012: President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
October 22, 2012: YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. What does this mean for video marketers?
October 11, 2012: Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services.
October 3, 2012: According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video properties on the web.
September 18, 2012: Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert Murdoch, who accused Google of pirating content, owns the company now working with the search giant.
September 6, 2012: Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video.
July 20, 2012: Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz. It pits the 25 sponsors against each other in a race for advertising fortune and glory.
June 7, 2012: The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video.
May 30, 2012: Court rules Google has no obligation to “police (YouTube) content before it is put online as long as it informs users that posting television shows, music videos, concerts or advertisements without prior consent of the owner is not allowed.”
May 7, 2012: Google+ introduced a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos are automatically recorded and uploaded to YouTube and the creator’s Google+ profile for sharing.
April 23, 2012: Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody.
April 23, 2012: In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords credits to get businesses into video advertising.
April 19, 2012: YouTube has added 500 hundred new movie titles from Paramount Pictures and more than 600 titles from MGM. Six major studios and more than 10 independent movie studios now offer movies for rent on YouTube and Google Play in the U.S. and Canada.
April 16, 2012: YouTube is updating partner eligibility across 20 countries where the YouTube Partner Program has launched. Content creators in these countries can become partners by enabling their YouTube accounts, and monetizing at least one of their videos.
April 7, 2012: U.S. Court of Appeals reverses an earlier decision that protected YouTube from damage claims under the safe harbor provisions of the Digital Millennium Copyright Act (DMCA). The ruling means another courtroom battle between Viacom and Google.
February 28, 2012: YouTube has updated the YouTube Creator Playbook, which compiles important tips, best practices, and strategies to build greater audiences on YouTube. While content and audience are covered smartly, one dimension is missing: video advertising.
February 6, 2012: The car brands and ad agencies that made the most viewed YouTube ads of the NFL's biggest game of the year have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.
January 24, 2012: Ready for some more crazy YouTube stats? In the next minute, 60 hours of video will be uploaded to YouTube, and by the end of today, 4 billion videos will have been watched around the globe on the world’s most popular video-sharing site.
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