SEO News
Google

Google Now Shows Ads Below Search Results

john-rampton
by , Comments

bottom-ads-google-kittens

Ads that were previously shown to the side of the results may in some cases appear below the search results, Google announced via Inside AdWords. Google reports that ad click-throughs are higher when the ads are integrated into the search results instead of being displayed on the side.

Google will now be classifying the ads as "Other" in your AdWords account. These are also known as experimental impressions, but should easily seen at the bottom of the page. Google should rename this from Top vs Side to "Top vs Other" in the coming weeks as not to confuse people.

Google has confirmed that ads will only be displayed on the side or at the bottom, at least for now. When ads appear on the right, no ads will appear on the bottom; when ads appear on the bottom, no ads will appear on the right.

Will this will work out for advertisers in the long run? I’ve found that 90 percent of clicks come the top three ad positions. The other 10 percent of all AdWords clicks come from rest of the ad positions. Now, 10 percent of the clicks can be a lot but when you're looking for the best clients and easiest to sell, those people are the ones that are clicking on the top of the page.

Over the past couple months Google has been updating many different features in AdWords, search, and the way they work with local advertisers. Google even now allows us to block ads from advertisers.

What do you think about the new changes to AdWords? Do you think these changes will help advertisers or hurt them in the long run?


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus