black hat SEO.
The anatomy of a negative SEO attack
LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation.
How featured snippets can be manipulated by private blog networks
Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against…
Should Google be more transparent with its updates?
Most of Google's algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change…
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain…
Guide to Black Hat SEO: which practices will earn you a manual penalty?
In order to elucidate further on the behaviours that will lead to a penalty, let’s take a look at the ‘black hat…
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12…
Seven ways you might be losing out on search rankings
Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts…
The Perils of Negative SEO: What You Need to Know
Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential…
5 Content Marketing Myths To Correct Now
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and…
Fifty Shades of Grey Hat: The SEO Experts Weigh In
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics…
Google’s Matt Cutts on SEO: A Retrospective (2011-2014)
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry.…
Should Hotels.com Get a Google Slap for Soliciting Paid Links From Bloggers?
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes.…
The Private Blog Network Purge – Are You at Risk?
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
Six Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to…
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…
Building Future Safe Links – 5 Questions to Ask Yourself
Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can…
Fake Googlebot Activity up 61% [Report]
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones…
What is Link Building?
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring…
4 SEO Myths & Conspiracy Theories Google’s Matt Cutts Wants to Die
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords…
5 New SEO Mantras to Replace Old, Inefficient Thinking
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral…
How to Avoid Buying a Bad Domain – Tips From Google’s Matt Cutts
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can…
Search Engine Optimization Companies: Break Google’s Rules to Get Top Rankings?
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way.…
Google’s Matt Cutts on SEO: A Retrospective (2006-2010)
Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point,…
Google’s Matt Cutts on SEO: A Retrospective (2000-2005)
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers…
‘No-Links Ranking’ – The Battle for Better Organic SERPs
Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as…
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