YouTube.
Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top…
Play ‘Missile Command’ Game on YouTube
In case you missed it, as part of Geek Week, YouTube added a fun Easter egg that lets you play the classic…
The 11 Most Popular Sports Teams in the World in Social Video [Report]
A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different…
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage…
Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486…
7 Video Marketing Core Best Practices for Brand Marketers
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.…
Integrated PPC: A Mind Meld Across Online Marketing Tactics
Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can…
7 New YouTube Features for Partners, Content Creators You Might Have Missed
YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding…
SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of…
Tubular Labs Crunches Big Data to Create Audience Dashboard for YouTube
Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The…