Topic

YouTube.

Video search and marketing on the second-largest search engine. 1,225 articles
PPC

5 Predictions About Real-Time Bidding in 2014

If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start…

By Liz Rutgersson · 16 Dec 2013

Video

YouTube Shares Most Watched Content & Video Ads in 2013

YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been "prankvertising" –…

By Greg Jarboe · 11 Dec 2013

Video

Google Adds Earned Actions in AdWords Reporting for YouTube Advertisers

Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads.…

By Jennifer Slegg · 10 Dec 2013

Mobile

Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa's flight. NORAD's site…

By Jennifer Slegg · 04 Dec 2013

Video

Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

Video production company Definitive Television is refusing to remove a racist commercial for law firm McCutcheon & Hamner from their YouTube channel.…

By Miranda Miller · 04 Dec 2013

Video

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video…

By Greg Jarboe · 04 Dec 2013

Mobile

The Multi-Platform Majority Has Arrived. Are You Ready?

More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an ever-increasing piece…

By Eli Goodman · 02 Dec 2013

Industry

Microsoft Opens Online Scroogled Merchandise Store

Microsoft has escalated its war on Google with their Scroogled campaign by releasing a line of Scroogled branded items such as T-shirts…

By Jennifer Slegg · 22 Nov 2013

Industry

‘Doctor Who’ Google Doodle Wants You To #SaveTheDay

Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise: the Doctor's…

By Simon Heseltine · 22 Nov 2013

Video

8 Video Types to Add to Your Content Marketing

With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production…

By Lisa Barone · 20 Nov 2013