YouTube.
Conquering Content Marketing, Step 3: Facing the ‘Fans’
When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities…
Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a…
Google Blocks ‘Racist’ Search Suggestions for UK Cities
Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple…
How to Generate Awareness Using PPC
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix.…
Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus…
Susan Wojcicki Replaces Salar Kamangar as Head of YouTube
Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google…
4 Tactics to Drive Incremental Local SEO Performance
After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification,…
Google Gives More Prominence to First Playable Music Video Search Result
Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now…
Google Vows to Reduce Fake YouTube Views
It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views…
5 Social Media Profile Optimization Tips for Brands
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your…