YouTube.
Google, YouTube See Uptick in 2014 Back-to-School Search Traffic
Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also…
Sneak Peek at Google Stars: If Pinterest Met Google Drive
One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1…
5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection
A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other…
Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to…
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each…
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone.…
Google Showing Far Less Video Snippets in Search Results
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports…
Google Search Quality Guidelines Now Reward Expertise, Authority, Trust
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues…
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through…
Google’s Matt Cutts Goes on Leave, but Says Don’t Panic
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic -…