Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Industry

Microsoft’s Yahoo Bid May Have the Right Stuff

The Silver Lake consortium, which includes Microsoft, is one of a number of parties bidding for a minority stake in Yahoo, but…

By Frank Watson · 29 Nov 2011

PPC

Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb

Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite…

By Melissa Mackey · 29 Nov 2011

Industry

Not Just Google: Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

In addition to Google AdWords, mortgage scams that claim to provide assistance from the U.S. government have been located in Microsoft adCenter.…

By Rob D Young · 28 Nov 2011

Industry

Tasty Thanksgiving 2011 Searches: Deep Fried Turkey, Turducken & Pumpkin Pie

Thanksgiving recipe searches peak prior to Thanksgiving each year. “Thanksgiving turkey recipes” skyrocketed on Google (950 percent in the past 30 days)…

By Danny Goodwin · 24 Nov 2011

SEO

Yahoo Site Explorer Shuts Down Today: What Alternatives Are There?

With the demise of Yahoo Site Explorer, SEOs and online marketers are losing free access to the invaluable information it provided for…

By Frank Watson · 21 Nov 2011

Industry

Yahoo Adds Recipe, Shopping, Entertainment Search Features

Yahoo is adding some new search options just in time for the holidays. Users can now do advanced searches for recipes, use…

By Rob D Young · 18 Nov 2011

Industry

Google Front & Center at SOPA Piracy Hearing

If passed SOPA would make search engines and hosting services block "rogue websites" on a judge's order. Opposed by Google, Facebook, Yahoo,…

By Frank Watson · 17 Nov 2011

Industry

ShopCity Files Antitrust Complaint Against Google

ShopCity – a site with SEO issues – has joined the list of companies who claim Google is unfairly demoting their content…

By Rob D Young · 16 Nov 2011

SEO

Strange Encounters of the SEO Kind

This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in…

By Simon Heseltine · 16 Nov 2011

Industry

October 2011 Search Engine Market Share: Bing Losing Power?

The latest comScore search engine rankings for October largely tell the same old story, with Google’s continued dominance. However, Bing-powered search continued…

By Danny Goodwin · 14 Nov 2011