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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Yahoo and Microsoft: A deal made in heaven or hell?

It appears that the on-again, off-again merger talks between Yahoo and Microsoft have cooled once again, but they’re not officially dead. And Google’s acquisition of YouTube for $1.65…

By Greg Jarboe · 09 May 2007

Industry

Yahoo and Microsoft Planning Merger Talks?

We’ve seen plenty of unfounded speculation lately about Google’s plans to acquire NBC, or Dow Jones. Now we’ve got another rumor that…

By Kevin Newcomb · 04 May 2007

Mobile

Yahoo Brings Mobile OneSearch to Canada, Europe

Yahoo today launched its OneSearch mobile search application in Canada and five countries in Europe (U.K., Spain, Italy, Germany, and France). It’s…

By Kevin Newcomb · 03 May 2007

Industry

What will be the Downfall of Google?

Andrew Goodman was recently interviewed by Pandia Search Engine News. One of the things I like about the interview is his discussion…

By Eric Enge · 02 May 2007

Industry

Search Headlines & Links: May 1, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 01 May 2007

PPC

Google, Yahoo Respond to Click Quality Council Guidelines

Last week, the Click Quality Council issued a list of 8 Principles of Click Quality that its members feel are necessary to…

By Kevin Newcomb · 30 Apr 2007

Industry

Yahoo Search VP Leaves for VC Firm

Yahoo’s VP of consumer Web search Andrew Braccia has left Yahoo for the greener pastures of venture capital, joining Accel Partners this…

By Kevin Newcomb · 30 Apr 2007

Industry

Yahoo to Acquire Right Media

Yahoo is planning to acquire the remaining 80-percent interest in Right Media, according to a New York Times report. The deal, expected…

By Kevin Newcomb · 29 Apr 2007

Industry

Utah Legislators Doing Research — After They Passed the Law

After passing a misguided Trademark Protection Act that will ban advertisers from using the trademarked terms of their competitors to target ads…

By Kevin Newcomb · 29 Apr 2007

PPC

DoubleClick Takes Ad Exchange on the Road

Apparently DoubleClick’s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice…

By Kevin Newcomb · 26 Apr 2007

Local

Local.com Joins the Webification Trend

Today, online local search destination Local.com launched a free version of its Local Promote. The full version is $39.95, which lets businesses…

By Michael Boland · 24 Apr 2007

Industry

Addressing the Rights Holders

At the recent SIIA (Software & Information Industry Association) conference, many traditional publishers heard Yahoo! appeal directly to their interests. Yahoo’s Scott…

By rumo · 20 Apr 2007

Industry

MySpace to take on Google News and Digg

The Times Online and AP report that MySpace is going into the news search business with a new service that will scour…

By Greg Jarboe · 19 Apr 2007

Industry

Ask CEO Explains “The Algorithm”

Ask.com’s CEO Jim Lanzone issued a statement explaining the new campaign that includes the intriguing ad copy: The Algorithm Constantly Finds Jesus.…

By Frank Watson · 17 Apr 2007

Industry

Yahoo and PayPal Join To Challenge Google Checkout

As part of their earnings call today, Yahoo announced a new partnership with EBay. Joining with PayPal, Yahoo will offer an express…

By Frank Watson · 17 Apr 2007

Industry

Yahoo Profits Up, Search Percentage Down

March was a bad month for Yahoo though their stock price is not being effected by it. They were the only one…

By Frank Watson · 17 Apr 2007

Industry

Yahoo, United Online Renew Contracts

Yahoo and United Online announced they have extended their contract today. Yahoo will provide sponsored search and web search results for NetZero,…

By Frank Watson · 17 Apr 2007

Analytics

Yahoo Analytics Getting Attention

Though they have owned Keylime – an early analytics and bid management company – since buying Overture, Yahoo has not really pushed…

By Frank Watson · 17 Apr 2007

Industry

Yahoo! and Newspaper Consortium Expand Ad Partnership

Today,Yahoo! and 12 leading U.S. newspaper companies announced a formal agreement to use Yahoo! as their exclusive paid search partner, and bring…

By Elisabeth Osmeloski · 16 Apr 2007

Local

Ruminations at the Close of SES

A Successful SES New York has come to a close. After catching our breath, there will be lots to write about from…

By Michael Boland · 13 Apr 2007

SEO

Enhancements to Sitemaps Announced At SES New York

In November Google, MSN and Yahoo! announced that they were all going to support a unified protocol whereby webmasters could notify the…

By Amanda Watlington · 12 Apr 2007

SEO

Report: Social Media More Than a Fad

This will come as no surprise to Search Engine Watch readers, but a new study from iProspect shows that social media sites…

By Kevin Newcomb · 10 Apr 2007

Industry

Google Settles Copyright Suit Over Google News

Google has settled a copyright suit filed by French news agency Agence France-Presse over Google News’ use of its content, according to…

By Kevin Newcomb · 06 Apr 2007

Industry

BuzzLogic: Finding the Buzz

Today I had the chance to speak with the executive team at BuzzLogic, an early stage tech company that tracks “buzz” around…

By Michael Boland · 05 Apr 2007

SEO

Engaging Customers to Say ‘I Love You’ Back

Link Love columnist Justilien Gaspard discusses ways to use current customers to gain valuable inbound links and market your Web site at…

By Justilien Gaspard · 05 Apr 2007

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