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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

SEW Experts: Taking Your PPC Campaigns Beyond the Majors

In today’s By the Numbers column, “Taking Your PPC Campaigns Beyond the Majors,” Eric Enge shows you why you might want to broaden your horizons beyond Google, Yahoo…

By Kevin Newcomb · 24 Jul 2007

SEO

Interview with Robert Scoble

A couple of weeks ago I had the opportunity to interview Robert Scoble. We covered a wide range of topics. Some of…

By Eric Enge · 23 Jul 2007

Local

Getting Started in Local Search

Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a…

By Gregg Stewart · 20 Jul 2007

Industry

Yahoo Q2 Post Slight Decline, Yang To “Put Back On Winning Path”

Despite posting a slight decline from last year’s numbers in their Q2 report yesterday, Yahoo CEO Jerry Yang intends to put the…

By Frank Watson · 17 Jul 2007

Industry

Rediff Possible Google, Yahoo Buy To Imrove India Presence

The value of Rediff India Ltd. – which owns one of India’s most popular consumer Internet portals – has been speculated as…

By Frank Watson · 16 Jul 2007

Industry

Yahoo Closes Right Media Deal

Yahoo announced yesterday that it has closed the acquisition of Right Media that was announced in April. Yahoo had bought a 20-percent…

By Kevin Newcomb · 13 Jul 2007

SEO

June Search Numbers: Microsoft Growing, Yahoo Dropping

Compete.com released their monthly search percentage numbers and has Microsoft making the biggest gains year over year and Yahoo showing the largest…

By Frank Watson · 11 Jul 2007

Industry

Yahoo Tops Asian Popularity, comScore Reports

comScore published its first comprehensive Asia-Pacific internet usage review and Yahoo was found to be the most popular. The report examined the…

By Frank Watson · 11 Jul 2007

Industry

Yahoo Advertising Numbers Under Attack, According to Bloomberg

Not only is Yahoo being beleagured by Google, but the social networking sites are cutting into their display ad revenue, according to…

By Frank Watson · 11 Jul 2007

Industry

Privacy and Yahoo’s Integration of Flickr with Image Search

Yahoo! recently highlighted in the Yahoo! Search Blog that they have now integrated the millions of Flickr photos into the image search…

By Amanda Watlington · 11 Jul 2007

Industry

Up Your SEM Knowledge Now!

Kevin Ryan reviews the importance and provides sources of SEM education.

By Kevin Ryan · 11 Jul 2007

SEO

Hosting Issues as They Relate to SEO

Mark Jackson defines the use of basic server response codes the common pitfalls as related to search engine optimization.

By Mark Jackson · 10 Jul 2007

Industry

Yahoo, Microsoft To Change Privacy Policies

Pressure from the European Union has Yahoo and Microsoft changing their privacy policies, according to the Financial Times. “The Article 29 Working…

By Frank Watson · 09 Jul 2007

Industry

Yahoo SmartAds: Super-Targeted Display Ads

Yahoo has launched a new SmartAds display ad unit that uses behavioral, demographic and geographic targeting capabilities to create ads from submitted…

By Kevin Newcomb · 02 Jul 2007

SEO

Presidential Candidates Need Some Help with their Reputations

The majority of U.S. Presidential candidates have a negative reputation on search engines, according to a new study by Andy Beal of…

By Kevin Newcomb · 29 Jun 2007

Industry

Search Headlines & Links: June 28, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 28 Jun 2007

Industry

Savvy Little Searchers: Kids’ Search Engines

Are kid-friendly search engines worth using, or are they better served by the major engines?

By Debby Richman · 28 Jun 2007

PPC

Search Ad Sellers Should Help CTRs More

Where are Google, Yahoo, MSN, Ask and others when you really need them? We think that they ought to be helping their…

By rumo · 28 Jun 2007

Local

Marchex Launches Content-Rich Direct-Navigation Strategy

Marchex today launched 100,000 local and vertical Web sites, all with unique content. The sites include yellow pages listings, user-generated and expert…

By Kevin Newcomb · 27 Jun 2007

Industry

Yahoo Keeps Creating its Own Troubles

Yahoo is having a spin problem lately. It’s going through some changes, as everyone is well aware. Finding a way to keep…

By Kevin Newcomb · 26 Jun 2007

Industry

Highlights from the SEW Blog: June 25, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 25 Jun 2007

Industry

Murdoch Wants to Trade MySpace for Chunk of Yahoo

Got to love the aggression of Rupert Murdoch. Buys MySpace and now wants to leverage it for a chunk of Yahoo! Since…

By Frank Watson · 21 Jun 2007

PPC

Yahoo Moves to Short Descriptions

As Yahoo announced in April, Yahoo has begun requiring advertisers to provide a short, 70-character description for all ad descriptions. Previously, advertisers…

By Kevin Newcomb · 21 Jun 2007

Industry

Seth Godin Interview

Latest in my interview series is a chat with Seth Godin about Squidoo, and about the challenges facing Google, Yahoo, and Microsoft.…

By Eric Enge · 20 Jun 2007

Local

Google Maps Integrates User Reviews (Finally)

Google yesterday announced on the Lat Long Blog that it will begin to offer the opportunity to read and write user generated…

By Michael Boland · 20 Jun 2007

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