Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Industry

5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is…

By Sarah Carling · 18 Jan 2012

Industry

Jerry Yang Quits Yahoo!

Jerry Yang is leaving Yahoo, the company he co-founded with David Filo in 1995. Yang's resignation from the Yahoo board of directors…

By Danny Goodwin · 17 Jan 2012

PPC

Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records

2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over…

By Miranda Miller · 17 Jan 2012

Local

10 Reasons to Use Foursquare Explore for Personalized Local Searches

Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile…

By Angie Schottmuller · 17 Jan 2012

Industry

comScore: Bing Takes No. 2 Spot From Yahoo in December 2011

Bing is finally the No. 2 search engine, according to the latest figures from comScore. Bing which launched in June 2009 with…

By John Rampton · 14 Jan 2012

Industry

5 Things That Should Happen in Digital in 2012 – But Probably Won’t

On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets…

By Duncan Parry · 06 Jan 2012

Industry

Yahoo Hires New CEO

Former PayPal president Scott Thompson joins Yahoo as CEO. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to…

By Zachary Rodgers · 04 Jan 2012

Local

Key SEO 2012 Trends in North Asia

SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that…

By ClickZ Team · 30 Dec 2011

Industry

Biggest Search Events of 2011 & Predictions for 2012

What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+…

By Kevin Gibbons · 21 Dec 2011

SEO

Creating Win-Win Link Building Scenarios

Many link building efforts fail, usually due to misguided approach of thinking in quantity rather than quality. Applying group dynamics is one…

By John Lynch · 18 Dec 2011