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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Top 10 Search Providers, April 2007

The top 10 search engines and search providers by the number of users and share of total searches.

By Enid Burns · 18 Jun 2007

Analytics

Priming Your Quality Score to Boost Campaign Results

The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide…

By Eric Enge · 13 Jun 2007

Industry

Flickr Adding 7 Languages To System Today

Flickr, the photo-sharing community owned by Yahoo!, has added seven languages to their system “to help the global Flickr community more easily…

By Frank Watson · 12 Jun 2007

SEO

Web Site Architecture Structured for Success

Proper search engine optimization is not voodoo -- search engines read text. There are many ways to create quality text for both…

By Mark Jackson · 12 Jun 2007

Industry

Atlas Institute: Don’t Just Count the Last Click

A study from aQuantive’s Atlas Institute looks into the effect of overlap of ads, either across publishers or across multiple ad placements.…

By Kevin Newcomb · 11 Jun 2007

PPC

Yahoo! Distributing Overture Settlemtent Funds

I received 5 emails from Yahoo today. Upon opening them I found out I was over $11,000 richer. The largess came from…

By Frank Watson · 11 Jun 2007

Industry

Interview of Microsoft’s Satya Nadella at SMX Advanced

Monday night at SMX Advanced in Seattle, Danny Sullivan sat down with Satya Nadella, who is the Corporate Vice President of Microsoft’s…

By Eric Enge · 07 Jun 2007

Social

RSS Mashups – Emerging Tools with Great Potential

Whenever I see the term “mashup,” I visualize cleverly altered, often funny video or audio clips, modern contributions to the art of…

By Amanda Watlington · 07 Jun 2007

Analytics

Making the Case for Portfolio Based Bid Management Tools

Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers…

By Eric Enge · 06 Jun 2007

Industry

Blinkx to power Ask.com’s video search – interview with blinkx CEO

blinkx plc (“blinkx”), already the world’s largest video search engine, today expanded its reach with the announcment of its exclusive video partnership…

By Grant Crowell · 05 Jun 2007

PPC

Yahoo Launches Quality-Based Pricing

At 6 p.m. PT tonight, Yahoo! Search Marketing will begin to roll out quality-based pricing across its sponsored search and contextual listings…

By Frank Watson · 04 Jun 2007

Industry

Yahoo! Launches Search Marketing Commercial API Program

Yahoo! announced they are starting a Search Marketing Commercial API program. The press release details the levels of access the API will…

By Frank Watson · 04 Jun 2007

Industry

U.S. Search Engine Rankings, April 2007

Top Search engines and verticals by share in the U.S. for April 2007.

By Enid Burns · 30 May 2007

Industry

Yahoo CTO Retires

“Yahoo!’s CTO, Farzad Nazem, 45, has decided that it’s time to take a breather and has announced his retirement. His last official…

By Frank Watson · 30 May 2007

Industry

SEW Experts: Getting Hyper-Active in Local Search

In today’s Vertical Challenge column, Getting Hyper-Active in Local Search, Michael Boland dives into the world of hyper-local, where newspapers and online…

By Kevin Newcomb · 25 May 2007

Industry

“Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims

With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world,…

By Frank Watson · 23 May 2007

Industry

What Should Ask.com Do?

An interesting discussion has begun on several blogs this week considering what Ask.com should do to be successful. It focuses on ways…

By Kevin Newcomb · 22 May 2007

Industry

People Search Makes up 30% of All Searches

Back on May 8th, Google hosted a People Search SIG at their headquarters in Mountain View. Michael Arrington of TechCrunch presided over…

By Eric Enge · 22 May 2007

Local

Google Adds Neighborhood Search

Google has added a neighborhood search capability for 50 U.S. cities, so a user can search for things like bagels upper east…

By Kevin Newcomb · 21 May 2007

PPC

Ego Bidding Gone Wild

What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the danger of…

By Tony Wright · 21 May 2007

Industry

Who Said It…

It’s the Saturday after major ownership changes have been announced in the online ad business. We have heard all the official reasons…

By rumo · 19 May 2007

Industry

Google Planning Query Enhancements

While Google announced several things at its Searchology event Wednesday that will be live this week, two of the more interesting innovations…

By Kevin Newcomb · 16 May 2007

Industry

Yahoo Starting Unlimited Email Space Today

As was announced a couple of months ago, Yahoo started its push for unlimited email storage today. Funny mine is still 1…

By Frank Watson · 15 May 2007

PPC

Yahoo Being Sued For Faulty Ad Platform

The Blob (aka the Overture PPC platform) has struck Yahoo again – even after they replaced it with Panama – as a…

By Frank Watson · 14 May 2007

Industry

The Greening of Search Engines

Call it a sign of the times, a cheap marketing ploy or both mixed together. Search engines are touting their environmental friendliness…

By Kevin Newcomb · 14 May 2007

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