Yahoo.
Yahoo to Acquire Behavioral Targeting Ad Network
Yahoo has entered an agreement to acquire BlueLithium, the fifth-largest U.S. ad network, for approximately $300 million in cash. Much of BlueLithium’s offering centers on its behavioral targeting…
Yahoo Adds New Features To Panama
Yahoo announced new features for its paid search product and its interface, Panama, according to the Yahoo blog. Twenty ads per ad…
Top 10 Search Providers, July 2007
The top 10 search engines and search providers by the number of users and share of total searches
Google, Yahoo! and Server Status Codes 404 and 410
The “Meet the Crawler” sessions at SES are always high on my personal “not to be missed” list. The session at San…
New Yahoo! Shortcuts Announced
Yahoo! announced the addition of 3 new enhanced shortcuts designed to aid the consumer search experience. These enable users to refine their…
Yahoo! Support for Dynamic URL Rewriting
Last week at SES, Yahoo! added support for dynamic URL rewriting. Basically, this is a new feature in Yahoo! Site Explorer, that…
Paid Links Discussions at San Jose
SES San Jose has come to a close. It was another memorable event. One of the more interesting impressions I have of…
Yahoo to Offer Dynamic URL Rewriting
Yahoo is addressing the needs of site owners with dynamic URLs with new dynamic URL rewriting features in Site Explorer. The new…
Google, Yahoo Launch Click Fraud Resource Centers
Google has launched a new Ad Traffic Quality Resource Center to educate AdWords advertisers about the dangers of click fraud and Google’s…
The site you are buying links from is not Yahoo!
I read with particular interest Rand’s post about The Art of Buying Links Under the Radar. One of the key points Rand…
Portal and Search Engine Satisfaction Ratings
The American Consumer Satisfaction Index has posted new Customer Satisfaction Indices for a wide range of companies, including a number of portal/search…
Customer Satisfaction with Search Engines
Yahoo surpasses Google in Customer Satisfaction Index for its offerings, though Google still rules in terms of search.
Open Those Gates Already
How search-engine friendly are the Top 100 U.S. newspapers on the web? Not enough. Almost a third are are fully gated, with…
Top 10 Search Providers, June 2007
The top 10 search engines and search providers by the number of users and share of total searches.
Should I keep My Yahoo Stock? When Terry Semel Sells $4 Million
Apparently former Yahoo CEO Terry Semel needs money or thinks the company stock will fall lower. He exercised options on over 180,000…
Yahoo Signs Deal With Reality Programming Company
Yes it is Rocket Science – at least that is the name of the reality programming company Yahoo just signed a production…
Don’t Be a Local Yokel II – Enhancing Your Yahoo! Local Listing
How to enhance your local listings in Yahoo Local to bring more traffic to your site.
Yahoo Continues Search Suggestions Rollout
Yahoo has been on a search refinement kick lately, which continued on Friday with the release of Search Suggest for Yahoo Toolbar…
Microsoft adCenter Could Win the Search Battle
Tony Wright thinks Microsoft adCenter can win the search wars if it can scale the audience.
Yahoo To Air Presidential Debate
Yahoo announced it will host an online only Presidential debate Sept. 12 with PBS’s Charlie Rose as the host, the UK Register…
Microsoft to acquire Social Media Sites?
Dave Naylor speculated late last week that Digg will be bought by Microsoft. This is based on a statement by Kevin Rose…
Yahoo Names Former Microsoft SVP To Board of Directors
Maggie Wilderotter, former senior vice president at Microsoft, was named to the Yahoo Board of Directors. She is currently the CEO of…
Yahoo Testing New Query Refinement Tools
Yahoo's new Search Assist goes beyond existing query-suggestion to offer related categories gleaned from the top 20 pages of search results.
Taking Your PPC Campaigns Beyond the Majors
Most marketers don't go beyond Google, Yahoo and Microsoft with their PPC campaigns, but Eric Enge shows you why you might want…
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