Yahoo.
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion…
Link for People, Not Search Engines
There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal…
Get Your adCenter Search Marketing Campaign in Shape for 2012
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will…
Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?
Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in…
7 Steps to Prepare For the Search Alliance in the UK
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of…
Yahoo Search, Display Revenues Dip in Q4 2011
Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed…
Chinese New Year 2012: Google & Search Engines Welcome Year of the Dragon
January 23 is Chinese New Year, and heralds the Lunar New Year of the Water Dragon. The dragon is perceived as a…
The Decision Engine is Dead: Now Bing is For Doing
Bing is evolving. Emphasis on the “ing.” Microsoft’s search engine is ditching the “decision engine” label and rebranding with a new message:…
Tools to Monitor Online Reputation Across Different Languages
The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management…
Google’s Call to Action: Tell Congress to Vote NO on #SOPA
To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through…