video ads.
Local Video Advertising on the Move
After catching my breath after The Kelsey Group’s Drilling Down on Local ’07 conference (and catching up with other things), it’s (finally)…
NewsCorp-NBC Deal Matters, But Not As Google-YouTube Killer
No one can argue that well-produced entertainment will draw an online crowd. If there’s interesting product available online, then visitors or viewers…
Get Some Video Ad Accountability
The biggest players are still scratching their heads about how to define and quantify accountability, based on what we heard at ClickZ’s…
More Search Engine Wishes
In his ClickZ column today, Kevin Lee continues his look at Search Engine Wish Lists, with requests for search engines for things…
Mobile, Video Search Ads Set to Grow?
After digging deeper into the results of its “State of Search Engine Marketing 2006” report, SEMPO has revealed that a majority of…
Search Engine Advertisers’ Wish List
In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List — changes that search engines could implement to…
MTV Networks Demands YouTube & Google Remove Unauthorized Videos
A Viacom spokesperson called me a few minutes ago, breaking this news, and sending along an official statement. Today, MTVNetworks and its…
What about Targeting Video Ads?
According to MediaWeek, “Analysts and agency executives envision a new ad system that would use sophisticated targeting techniques to create ad messages…
Video Ads Are Small Potatoes
Total video ad revenues are supposed to reach $775 million this year or 4% of all online advertising. In the short term,…
Google & Saturn Team Up On Video Ads, Google Earth Promotion
Marketing on Google: It’s Not Just Text Anymore from the New York Times covers how Google is partnering with a traditional ad…