video ads.
Google AdSense Says Goodbye to YouTube Video Feature
Google will no longer be offering YouTube video ads in AdSense. Apparently, the feature hasn’t performed as well as AdSense had hoped.…
YouTube Changes the Names of Some Features
YouTube has announced a name change for some of the features on its site. They are as follows: Spotlight Videos – These…
IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment
The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines can be found at…
Every Picture Tells a Story: Non-text Contextual Ads
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that…
Contextual Advertising Best Practices: Banners and Video Ads
Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
Google to Offer AdSense Video Units
Google today opened up its 9-month-old pilot program to allow qualified publishers to put video ad units on their sites. The AdSense…
Google to Test Video Ads on SERPs
Google has begun testing video ads on its search results pages, according to a report in the New York Times. Marissa Mayer,…
Tighten the Coupling: Text Ads and Videos
As online videos and their consumption continue ramping up, we should consider this coupling as more than an afterthought. There must be…
blinkx launches contextual online video search ad platform
The video search engine blinkx today announced its new advertising platform, AdHoc, billed as “the first contextually relevant video advertising platform.” The…
Google Testing AdSense for Video
Google has announced a pilot with a small group of publishers to test streaming video ads. Writing on the Inside AdSense blog,…