UX
How video impacts mobile web performance and UX, part 1: data and download speed
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what can be done about it?
Five quick tips to boost your SEO in 2017
It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though.
Five simple user experience tweaks for better conversion
Sometimes the functionality and user experience (UX) on a website can make or break a business.
11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product or a service, but is it really conveying your message enough to boost conversion?
The three Us of mobile design: UX v usability v UI
Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: ... read more
Five ways UX blends with SEO to improve a site’s performance
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine whether the traffic can be maintained and converted into the set goals.
17 ways to improve your site search results pages
As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience ... read more
The key ingredients of mobile design and UX methodology
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of ... read more
Is Google testing out green labels for PPC ads?
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this ... read more
Why user testing is the most important part of mobile development
The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.
