Twitter.
The Incredible, Vanishing Authorship Program — Step Right Up, Folks!
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats -- has gone missing.…
Twitter Buys Image Search Company Madbits
Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier…
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each…
17 Keys to Success in Social PPC
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy…
Twitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures,…
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the…
6 Tips for Writing Successful LinkedIn Articles
LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work…
How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful…
How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the…
New App-Based Search Engine Startup Relcy Tries to Reset SEO
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to…
PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and…
5 Takeaways From the World Cup for Global Search Marketers
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and…
Social Media Marketing Gone Wrong
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when…
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and…
YP Adds Social Sharing, Curated Collections to Mybook
YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has…
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs)…
Influential Twitter Accounts Indexed More in Google [Research]
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but…
10 Shocking Facts About Content Marketing Today
Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may…
Google ‘Forgets’ Publisher Articles as EU Takedowns Begin
Following Europe's 'right to be forgotten' ruling in May, Google has begun taking down search results. Some publishers have already been affected,…
Evaluate Your Surrounding Community to Spark Fresh Ideas
Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening…
Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can…
Content Creators Ranking Checklist: How Quality Scores Influence
Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more…
Bing Adds New Twitter-Based Search Features
Bing has introduced several new Twitter-focused search features, including the ability to search by hashtag and by a user's Twitter handle and…
The 10 Best Ways to Generate Traffic Without Google
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic…
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