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Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak’s Marketing Catalyst at #SESChi
Give credit where credit is due, Jeffrey Hayzlett rocked the house yet again at SES Chicago today. Underneath the surface of all…
How to Use Social Media in Christmas Marketing
At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how…
Google Counters Bing/Facebook With ‘Shared By’ Social Search Results
Google has quickly tried to counter Bing and Facebook’s social search announcement by integrating social shares into their main search results. As…
SES Chicago 2010 Coverage – Day 1
Here’s a roundup of today’s live blogging and coverage of SES Chicago 2010. If I missed your site’s coverage, please make sure…
Social Media + Search Marketing = B2B Marketing Success
B2B marketers are increasingly using social and search together. Here's how to quantify those efforts and how the two will become even…
It’s True: Optimizing PPC Campaigns for Quality Score is Still Important
Some simple tips for optimizing your campaigns to improve quality score.
5 Social CRM Myths, Busted
Social customer relationship management isn't a magic solution to what ails your company. However, it can help you solve your problems and…
U.S. Senior Marketers Focus On Converting Customers via Social Media in Q3 2010
The Pearlfinders U.S. Index tracks topics from over 4,000 conversations with senior marketing executives in the US per year, aggregating their opinion…
Google News & Twitter Integration: ‘Friends’ with Social Layer Benefits
Google is testing out a new Google News feature involving Twitter. For the experiment, known simply as “Friends,” Google has added a…
Yahoo Unveils 5 New Search Features to Battle Google & Bing
Yahoo last night unveiled some changes to its search results, which we previewed last month. Yahoo says the goal of their “accordion”…