- 9
- articles
- 2010–2011
- on Search Engine Watch
- Social
- most covered
Jacob Morgan
2011
The Adaptive Social Business Framework
Linear approaches to enterprise collaboration and/or social CRM aren't pragmatic or realistic. Organizations looking to implement either customer-facing or employee-facing…
4 Steps for Evaluating Risk in Social Business
A guide for organizations on how to understand and assess risks in the social business space.
External, Hybrid, and Internal Communities: Why You Should Care
Exploring three social communities and some typical business problems that effective engagement can solve.
Understanding Your Social Customer Engagement Scenario
These four stages of social customer engagement will give you a general overview or framework for where your company is…
2010
What Does the Career Path of the Social Media Strategist Look Like?
The goal of social CRM is solving complex business challenges. A new survey examines whether social strategists have the right…
Social CRM: Mainstream Practices vs. Essential Requirements
In social customer relationship management, you have to learn to crawl before your walk. So check out these social CRM…
5 Social CRM Myths, Busted
Social customer relationship management isn't a magic solution to what ails your company. However, it can help you solve your…
Visualizing the Social CRM Process
This simple six-step process will help you create a social customer relationship management strategy for your organization.
Interactions With Transactions: Understanding Social CRM
Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to…