Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Because search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on each content type to see any relevant errors they may have made in their implementation.
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers of excellence. Here are five top tips from brands on dealing with secure search.
Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding.
You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup.
Google Webmaster Tools now tells site administrators when sudden changes occur in impressions and clicks for top pages. The alert notifies webmasters when search results clicks change dramatically and recommends ways to identify and resolve issues.
Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records.