Social media.
Social Media Syphoning 25% Of U.S. Online Time [Nielsen]
Research firm Nielsen has released a study on how Americans spent their online time in June. Here are the main findings worth…
Searching For the Perfect Purchase Process in Social Media, Real-Time Search
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
Econsultancy Research Finds Email Beats Social Media for Consumer Attention
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well,…
SMART Social Media ROI: Show me the Money!
Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone…
How to Make Social Media Work for Your SMB
The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your…
Foursquare, IFC, Huffington Post In Geo-Located Content Deals
Call it layers or context or whatever you want. The bottom line is that Foursquare is launching a new content service with…
Incisive Media Wins Award for Best Use of Social Media at the First Conference Awards 2010
Incisive Media also Wins Award for Best Marketing Team at the Conference Awards 2010 New York, NY — June 29, 2010 —…
Measuring Audience Engagement in Social Media
Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation.
10 Things You Need to Know to Get Started on Twitter
Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use…
Comparison Shopping and the Pursuit of Trust
Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service…