Social media.
6 Ways to Avoid a Social PR Hangover
Retracing the steps of what happened after a social PR campaign “gone wild” is reminiscent of the movie “The Hangover.” Despite the…
Google Goes Gaga For Chrome TV Ad
During the season finale of “Saturday Night Live” Google premiered its new ad for Chrome and its other services – heavily favoring…
6 Ways to Use Social Media to Boost Local Search Results
Local marketers have embraced social media, and in so doing have discovered half-a-dozen different platforms which divide their attention, effort and time.…
Stopped Buying Links? Here are 3 Better Ways to Use That Budget
For those who have abandoned buying links or greatly curtailed their budgets for such activities, don’t simply turn that into PPC or…
A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating…
Actionable Media Attribution and Analytics for Search Marketers
A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign.
How to Establish a B2B Social Media Benchmarking Plan
Some ways you can develop performance measurements for social media initiatives that tie into the search engine marketing needs of your clients.…
Social Design Strategy: Working from the Outside In
Insights on what social media marketers should keep top of mind when helping businesses meaningfully engage with their customers.
Wael Ghonim Leaving Google To Help With Egypt’s Reorganization
Wael Ghonim, the Google Middle East employee who was detained during the revolt in Egypt announced he will be taking a long-term…
The Social Connection between Google Panda and Google +1
Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in…