Social media.
How to Move Your Social Media Analysis from the Platform to the Individual Level
When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a…
7 Reasons Content Marketing is Better Than Link Building
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals…
Practical Post-Penguin Marketing Ideas for Small Business
A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a…
Instagram for Video: Searching for the Next Big Thing
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be…
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall…
Top 5 Reasons Why SMBs Should be Afraid of Social Media
Social media presents great risks as it does rewards for small and medium-sized businesses. With an increasing number of SMBs exploring the…
SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a…
17 Ways SMBs Can Survive the Google Penguin Update Effect
"Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google…
Optimize: How to Attract and Engage More Customers [Book Review]
in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team -…
How to Google-Proof Your Small Business SEM Strategy
For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics,…