Social media.
Adding a Twitter Share Button Adds 7x More Exposure [Report]
Websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button. Meanwhile, only half of the web’s top…
Developing A Social Messaging Approval Process
Are your status updates, tweets, or other social media messaging stuck in limbo due to a lack of approval from the powers…
SES San Francisco 2011: Day 1 Coverage #SESSF
Susan Bratton's keynote kicked off the first day of the SES San Francisco conference, and what followed was a day jam-packed with…
Content Site Links Are More Valuable than Social Links [Study]
Despite the hype, the value of social media referrals is questionable. Add another recent study to the un-social pile: Outbrain's Content Discovery…
Who Uses Search Engines? 92% of Adult U.S. Internet Users [Study]
A survey from Pew Internet indicates that search engine usage is the top way people spend time online – 59 percent of…
UK Riots: Social Media Has The Message, Is The Message
The UK riots are being discussed in terms of how social media was a crucial tool in creating the protests. Whilst the…
Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts
The U.S. military sees social networking as a source of information they can filter to gain insight into potential global conflicts and…
Business Guide to Facebook Launches
Facebook for Business offers a clear, concise, easy-to-follow guide for businesses. The resource center brings value to business owners, employees tasked with…
Social Media Mastery: Wisdom from the Leaders of Coca-Cola
Coca-Cola may have far more budget and resources than you, but at least some of the wisdom gained from their leaders can…
9 Ways You Can Improve Your Infographic Pitches to Blogs & Websites
Writing good infographic outreach messages becomes a lot easier once you take into account the needs of bloggers. Here’s a must-follow checklist…
Is it Time to Cull Your Social Networks?
Friends. Followers. Contacts. Circles. Social networks can be fun and productive for work or pleasure, but sites like Facebook, Twitter, and LinkedIn…
Social PR Fashion Statements: What’s In, Out and Trending
The social PR fashion trends forecast: Add bright accessories to your look, (think Google+). Be smart and keep the balance. Too many…
What Goodies Does Google+ Hold for International Search Marketers?
One key benefit of Google+ for international search engine marketers is that it supports 42 different languages, from Arabic to Vietnamese. Here’s…
Social Expectations: Linden Lab Launches Social Profiles
This week, the internet has been abuzz with anticipation on the social media front. The limited beta release of Google+, a social…
@Twitter Isn’t It Obvious? The Party is Over
With Ev Williams and Biz Stone solidly out of the day-to-day picture and Twitter’s positions of the last year, it seems the…
Twitter Pushes to Monetize with Potential Ad Formats
Despite some of the most rapid growth posted in web history, Twitter has a surprisingly low revenue stream. To fix this, the…
Do The Police Need Search And Social Gurus?
With the recent capture of one of FBI's Most Wanted through the use of social media and other arrests that have been…
4 PRO PR-Optimization Strategies: SEO, Video, Local & Social
It’s time to connect the dots between PR, social media, search marketing, and SEO. As competition gets SEO-smarter, the stream of online…
Aligning SEO with Marketing – A Plan for Success
Six tactics to help you successfully increase organic search traffic by aligning internal teams with SEO best practices in the areas of…
4 Steps to Measure Social Media ROI with Google Analytics
A new feature in Google Analytics, combined with some customization to your Google Analytics tracking and diligent work on the part of…
SES Toronto 2011 Coverage
SES Toronto rolled into Canada this week. The leading search and social marketing event provided keynotes and many great sessions for marketers…
Facebook Predicted to Lead Display Ad Revenue in 2015
Online advertisers are learning quickly, effectively adapting to the demands, preferences, and habits of consumers. Analysts have predicted that both social media…
SEO for Small Businesses: Get Into Action
The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will…
Social Media Study Shows Increased LinkedIn Popularity
New research shows that you need to get onto the social networks – especially LinkedIn – and communicate with your potential employees,…
Getting Creative With SEO
One of the biggest topics in SEO right now is ‘social’ SEO – the idea that the more people engage with your…
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