Social media.
Hot #Instagram Analytic Tools to Optimize Brand PR Power
More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram shots for everyone, here’s how to…
5 Steps to Calculate Social Media ROI Using Google Analytics
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom…
2013: The Year of Marketing Integration
It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for…
5 Trends Shaping SEO & Content Marketing in 2013
The Mayan calendar ended this month. Contrary to the “predictions,” it wasn’t the end of the world, just the end of Mayan…
7 Time-Saving Google Analytics Custom Reports
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what…
10 Old SEO Methods You Need to Stop
Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s…
Social Media Strategy in Times of Tragedy
SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands…
Make News, Win Links
Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating…
10 Questions to Test Your Holistic SEO Prowess
With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival…
Bing Social Sidebar Gets a Makeover
Following the new update to Snapshots, Bing cleaned up their social sidebar today. The background has been switched from dark grey to…
5 Top SEO Fallacies: A Myth-Busting Rant
The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up…
95% of Tech Consumers Use Social Media [Study]
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three…
For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show…
Facebook Launches Conversion Measurement Tool
Just ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The…
Link Building for Affiliates
Affiliate websites probably have it tougher than anyone else when it comes to link building. Learn how you can devote your time…
Top Conversion Optimization Tips to Deploy Before the Holiday Rush
Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will…
How to Measure the Social Success of Content Marketing
Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are…
It Doesn’t Matter What You Call Your Online Strategy!
The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the…
Beyond Engagement: Harnessing the Power of Social Media #SESCHI Sneak Peek
Learn cutting edge tips, tools, and actionable strategies on how to build your brand, increase relevant and fruitful engagement with customers and…
7 Video Tips for Crowdfunding Campaign Magnetism and Results
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to…
How to Update Your Keyword Research Process for 2013 & Beyond
Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research…
10 Lessons About Enterprise SEO
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons…
Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t…
9 Ways to Maximize AuthorRank – Focus on People, Not Metrics
With authors, it isn't just about the writing skills of an individual – it’s also about their social profile. Building a relevant/targeted…
Why PageRank Doesn’t Matter
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one…
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