Social media.
Will 2015’s SEO best practices carry over into 2016?
As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016…
How to use social media at every stage of the sales funnel
Many customers are using social media more than ever before and the challenge doesn’t stop at marketing.
How social signals really affect your search rankings
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not…
Elite SEM maintains perfect record at U.S. Search Awards
Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with…
Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
Focusing on Consumer Attitude to Understand Behavior
For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these…
How Much Time Does SEO Really Take?
Initiating an effective SEO campaign is time-consuming, but it's essential for success in the competitive digital landscape. Here's a basic breakdown of…
6 Essential Research Studies That Marketers Shouldn’t Miss
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build…
Google Phases Out Google+ Even Further – Or Does It?
Google has just dropped Google+ links and reviews from search results. Is Google+ really on its way out, or is the search…