Social media.
Why Email Marketing Shouldn’t be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social, local, SEO and other campaigns will…
Wearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’
Just when you thought Facebook couldn't get any more creepy and intrusive, it can now hug you in the street. Thanks to…
Going Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles,…
Research & Thought Leadership: Top 10 Content Creation Ideas
It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view…
10 Crowdfunding Tips for Your New Product, Cause, or Creative Project
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding…
Men Cost Less to Reach with Facebook Ads, Click More
There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more…
Aligning SEO Strategy & Social Media Activity to Build Links
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and…
How to Use a Twitter Paid Media Campaign to Build a Strong Community
Twitter has developed a unique advertising platform that can be very useful to advertisers. Learn how Twitter can help build your online…
SEO & the Dawn of Visual Social Media
The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest,…
Adobe Discusses SEO Secret Weapon at BrightEdge #Share12
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media…
The Definitive Checklist for Effective Facebook Posts
Facebook marketing is still about making a connection through interesting content. What has changed is the way we go about making those…
Tumblr: A Growing Search Acquisition Opportunity for Brands
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since…
Beyond Links: Reaping the Long-Term Benefits of Content Marketing
Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with…
Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services
Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings…
Getting Ahead Of The Competition – An 8 Step Approach Using Share Of Voice
Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and…
Financial Services Sector Rejecting Social Media Marketing
Financial services firms are pulling budget away from social media marketing, with their investment in the medium down 16 percent in the…
6 Critical Action Items B2B SEOs Need to Consider With Converged Media
B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by…
Images, Status Updates, Videos Spur Most Brand Engagement [Report]
When it comes to social media, consumers are most likely to engage with branded content containing images (44 percent). A close 40…
Can the SEO-PR Love Affair Survive After Panda & Penguin?
Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy…
Want Links to Your Website? Be Unique & Expand Your Marketing
It's increasingly difficult getting noticed online - that makes getting links and top rankings even harder. It's important to take a hard…
4 Steps to Better Understand Your Brand’s Social Media Relationships
Social media data analysis should focus on understanding the relationships your brand has with individuals and how these relationships have grown over…
5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might Need One)
Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here…
Where Good Content Goes Wrong
If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your…
Innovative Retargeting Tactics
The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or…
Search vs. Social: The 50 Shades of Gray in Online Information Retrieval
Those who posit Facebook with improved search poses a genuine threat to Google’s search dominance are painting a broad picture with a…
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