With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing.
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.
Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.
Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online.
The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.
Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique targeting opportunity for marketing through PPC.
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth.
Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season.