SES New York
The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speaker.
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact.
Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned media to create an integrated marketing approach.
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post covers a number of local ranking factors for Graph Search, and includes key takeaways for local business owners.
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls.
Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test.
Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs.