SERPs.
Google PageRank: Simplified
On a scale of 1 to 10, what's your Google Toolbar PageRank? Why high PageRank is Fool's Gold.
Universal Pictures: Optimizing Video for Search
Make your SMB videos number one at the universal search box office.
Google to Test Video Ads on SERPs
Google has begun testing video ads on its search results pages, according to a report in the New York Times. Marissa Mayer,…
The 411 on Local Search Data for Business
Is your local search data accurate? Here's how -- and where -- to update your local search listings.
The Other Side of the MS/Yahoo Deal
It’s pretty obvious that this is all about the ad dollars. But they only get those dollars because we all go online…
Search Comes Full Circle?
Reading the search headlines these days, it may seem like we’ve gone a long way to get right back where we started:…
Hospitality Social Media Marketing: Influence Critical Customer Reviews
UGC (User Generated Content), especially in the form of customer reviews, can send scads of excited visitors to your door credit card…
Using SEO for Reputation Management
SEO has a pivotal role in reputation management, as it can push down negative results and enhance positives in search results.
Search not understood and used in PR campaigns
The Public Relations Society of America’s Los Angeles chapter holds an event in January of each year where they have a panel…
Highlights from the SEW Blog: January 21-25, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.