SERPs.
Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions
Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test…
Google Fixes ‘Romney Can’t Win’ Search Suggestion; Santorum Not So Lucky
While Google avoids direct political commentary on candidates, their search algorithms aren't always so kind. In the bid the the Republican ticket,…
Agency SEO Pain Relief
Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you…
Keep Calm & Carry On Despite Google SSL Search Term Encryption
Richard Kirk, Head of SEO at Performics, took issue with a recent column on SEW and asked to post a rebuttal. Given…
Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing
By combining these old-fashioned journalistic values with today’s SEO rules, you’ll arrive at great content that’s concise, easy to understand and share,…
Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]
A study examines the click-through rate and user behavior for Bing. Bing's top result gets 9.66 percent CTR, with the top page…
Getting Social Traffic on the SERPs Without SEO
Google and Bing are trying to figure out the best ways to show social results in search results. Personalization and real-time results…
Search Personalization & the User Experience
As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.”…
Integrating SEO & PPC: 3 Areas to Explore
We're headed toward a more "organic" paid search experience. It’s in the best financial interests of Google to move click share towards…
Social Signals & SEO: Focus on Authority
When evaluating your social strategy from an SEO perspective, you need to focus on your own authority and relationships with other social…