SERPs.
Google Discusses 10 Recent Algorithm Changes
Google tries to become more open about their search algorithm changes. Beyond the much-discussed "fresh" update, Google discussed nine other recent changes,…
Google Places: How Eye Tracking Heats Up Conversions and Clicks
How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with…
Analyzing Organic Competitors: How to Dissect Your Marketplace
Outside of wanting to understand your own and your competitors’ market share, it’s valuable to understand “how” competitors are attaining it. Reverse…
‘Not Provided’ Search Numbers Rising, Where Will They Stop?
When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers.…
New Google Local Search Results Show Directions, Menus, Pics
A new search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google…
A Minty Fresh List of Google Winners & Losers Is Out, But Please Don’t Panic
SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather…
Google Tests Sources Feature in Search Results
Google has confirmed they are testing a new feature, Source boxes, that appear to the right of organic search results for some…
Google Now Shows Ads Below Search Results
Ads that were previously shown to the side of the results may in some cases appear below the search results. Google reports…
Twitter Testing Top News & People in Search
Twitter is testing new ways to highlight credible or popular people and news in search results. “Top News” and “Top People” are…
Video SEO: Video Metadata Optimization
YouTube rankings seem weighted to reflect audience approval, so user signals from plays and viewing time are where the ability to really…