SERPs.
Enterprise SEO: 4 Trends to Watch in 2012
In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May…
Romney, Gingrich Latest to Join the Search Engine ‘Spreading’ Game
Hey, you know what this country needs? Another reason to keep normal people out of politics. Rick Santorum’s icky problem might be…
Nomenclature: The Industry Case For and Against SEO
"SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and…
Google Users Dislike Personalized Search Results [Survey]
Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a…
Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates
A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced.…
Beginner’s Guide to Link Prospecting Using Google Search
Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to…
Digital Asset Management Strategies to Grow Your Audience
Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage…
How to Harmonize Google+ With Your Other Social Platforms
Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal…