SERPs.
How Google+ Could Threaten Google’s Core Search Business
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in…
Google Recalculates Average Search Position Metric
In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates…
Google Upgrades Punctuation Search Results
Google has updated its search results for queries involving punctuation marks and symbols. Though not perfect, searching for the symbol equivalent of…
Search Engines & Opinions: Just How Trustworthy Are Search Results?
Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy…
Why Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad…
10 Elements of a Perfectly Optimized Page
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on…
Search Quality & Twitter’s Outrage: Industry Reaction to Google Changes
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are…
Rank for Anything You Want on Google Search Plus Your World
Google Search Plus Your World pulls personalized organic results from the Google+ network with no regard for context, quality, freshness, or relevance.…
Are Google’s “New Features” Really That New?
Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing…
Twitter: Google Search Plus Your World Bad for Web Users
Twitter has criticized Google for the huge search feature changes unveiled on Tuesday, claiming they are "bad" for people, publishers, news organizations,…