SERPs.
After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing
To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a…
3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real
Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish…
Google Tests “Ads Related to” Notation Above PPC Ads
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads…
5 Essential Components of Localized Marketing Strategy for National Brands
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…
Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query…
Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar
Bing will soon debut a big search results redesign. Rather than forcing social results into the main organic results, Bing will unveil…
Hit by Google Penguin? An In-House SEO Crisis Management Plan
What can in-house SEOs do if/when Google’s algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get…
Bing Redesign Simplifies Search Results Pages
Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the…
3 Pillars of SEO Competitive Analysis
We know where we want to rank, we know who is ranking there but how will we get there? At the onset…