SERPs.
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours.…
How the Web Uses Anchor Text in Internal Linking [Study]
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines…
9 Pro Tips for Developing a Killer Internal Link Structure
Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get…
Google Parked Domain Classifier Error Blamed for Lost Search Rankings
Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving…
Why Links Matter
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are…
How the Web Uses Anchor Text in Links [Study]
Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce…
How Google Names Its Algorithm Updates & Products
What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s…
How Google ‘Handles’ SEO: My Beef With Matt Cutts
Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that…
Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]
The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series…
Keyword ROI: The Key SEO Ingredient
The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is…