SERPs.
Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords
Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's…
Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this…
A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is…
Don’t Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign
In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has…
Mega-Huge Summary of New Google & Bing Paid Search Features in 2012
It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features…
FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found
Federal Trade Commission officials are reportedly thinking of dropping their antitrust case against Google. The FTC plans to drop the case because…
Branded vs. Non-Branded SEM
Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here…
Google Shopping Holiday Update for Merchants
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience.…
Twitter Tweaks Search Features in App Update
Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app…
How to Niche Your PPC Ads
What do you do if you’re in a market in which all the ads are saying more or less the same thing?…