SERPs.
NY Times Outs JC Penney Shady Link Building
The New York Times must be in need of cash, or repaying favors for Google’s new ‘content farm’ cleaning from the search results which helps their rankings to…
Google Adds Location Markers To Adwords, Blue Marks The Spot
Google launched blue location markers in to Adwords ads and tie them to the same colored marker on the adjoining map to…
The Google Spam-Jam
Google must find an effective, scalable solution to fight spammy web results, rather than just plugging holes in its old PageRank model…
Blekko Removes Content Farms From Search Results
In an effort to combat web spam, Blekko will block from its search results 20 of the worst-offending SERP clogging content farms,…
Google’s War on Spam Begins: New Algorithm Live
Google’s Matt Cutts today announced the launch of a new algorithm that is intended to better detect and reduce spam in Google’s…
Local Search: Your Address is the New Link
A look at some of the changes local search results are bringing to SEO -- especially link building.
Google Blacklists Some Piracy Terms in Instant, Autocomplete
Search terms like BitTorrent (and several other combinations of the word “torrent”), RapidShare, and Megaupload are among the new banned words in…
Search Week in Review for Jan. 22, 2011
Here’s a recap of this week’s columns and news stories for the week of Jan. 16 to 22, as reported by Search…
Case Closed: Italy Drops Google Antitrust Investigation
An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google’s…
Stop Making the 6 Biggest SEO Mistakes
Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.
SEO Factors for 2011
As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas…
2011: The Year of Facebook
Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is…
2010 to 2011: What SEOs Have Seen, Learned, and Can Look Forward To
A summary of new SEO factors which came into play in 2010 and how they might play out in 2011.
Search Week in Review for Dec. 18, 2010
Here’s a roundup of this week’s columns and news stories for the week of Dec. 12 to Dec. 17, as reported by…
Bing Improves Facebook’s ‘Like’ Results – Is This A New Ranking Factor?
Yesterday Bing announced that specific links that have been ‘liked’ by your Facebook friends will be highlighted in the search results page.…
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall
Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the…
Blekko Team Up with DuckDuckGo
Blekko and DuckDuckGo have formed an alliance against search spam. “Both our companies share the same mission of eliminating spam from search…
Four Listings Now Magic Number In Google Page One Results
The Google Webmaster Central Blog announced they are now allowing up to four listings from a single domain in the first page…
Adwords Beta Testing New Layout In SERPs
For a moment I thought I was using Yahoo as I scrolled down the Google search results today. There were ads at…
Google Instant Previews Bring Brand Imagery to Search
The addition of Instant Previews means marketers must begin to strategize how click-through rate and overall conversions will change due to brand…
The 2 Principles of Effective Performance Advertising
Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that…
How General Keywords Can Influence Brand-Related PPC Purchases
Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your…
Google’s Next Big Change: Infinite Scrolling Search Results?
Note: Update below Google’s latest search experiment appears to be infinite scrolling search results. Infinite scrolling in Google basically means that you…
Google Unveils Instant Previews: Visual Search Results
Google today announced a new feature called Instant Previews that allows searchers to fully preview a website within Google’s search results before…
Top 10 Local Search Insights for the Moment
The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look…
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