SERPs.
Bing Shopping Redesign Offers New Shopping Experience
If you’re noticing something different on Bing Shopping, you’re right. With continued emphasis on providing users with tools to make more informed decisions, the Bing Team calls their…
Google Testing Double Column Sitelinks?
David Lindop, Senior SEO Manager at MediaVest Manchester, recently posted a screenshot of something that caught our eye – double column search…
What Google Says vs. What Google Does
Google keeps promising improvements but is failing to deliver -- especially when it comes to exact match domains, which are ranking better…
How to Effectively Measure Display/Search Results Using Lookalike Geographies
Here's how to measure the impact of search on display and vice versa using an experiment that analyzes the results of each…
10+ Points About Google +1
Google +1 hit the press yesterday and many are wondering whether Google can get a truly social product off the ground. However,…
Bamboo Update Restores Sites Dropped by Google Panda
Although it was targeted toward sites lacking good content, many quality sites were also affected by Google’s Panda update last February. Now,…
Data Silos May Impede Conversion Rate Optimization
Testing tells us that website visitors convert best when you use everything you know about them to customize content. But if some…
Chinese Portal Sina Drops Google As Search Provider
Google stopped censoring results in China in January 2010 before eventually pulling out of mainland China altogether. However the search giant still…
Improve Your Organic Rankings With Google Places, Part 2
A step-by-step guide to help you better understand how to enter/edit the information for your Places page and send good SEO signals…
Control Your Brand’s Reputation Using SEO
Branded search is your moneymaker, but is probably also the most neglected aspect of SEO. Here are some ways to keep your…
The Social Evolution of Search Engine Result Pages
How Google is changing the way they integrate Twitter results into search results and how Bing is evolving their inclusion of Facebook…
iPhone Google Search App Gets Facelift, Name Change
IPhone and iPod touch users now have a faster and more unique way to search Google. The Google search app has been…
One Man’s Spam Is Another’s Good Result: Google’s New Approach To Spam
Google announced a new search feature today — the ability to block sites you don’t want to see in your results. You…
Google Panda Update Tip: Remove Low-Quality Content
Improve it or remove it. With Google’s Panda Update, low-quality content can impact an entire domain, but removing these pages — or…
Google Adds Latest Tweet to Search Results
The latest tweets from some Twitter users are now showing up as snippets in Google’s search results. They feature the user’s Twitter…
Maximizing Your CTR for SEO in Organic Results
Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking…
BrightEdge Launches Social Analytics To Boost SEO
BrightEdge an ‘enterprise SEO platform‘ has added a new module to it’s closed loop analytics engine that helps brands to identify and…
Search Week in Review for March 5, 2011
Here's a recap of this week's columns and news stories for the week of Feb. 27 to March 5, as reported by…
Google AdWords: Ad Preview Marries Ad Diagnostics
Google unveiled a new and improved ad preview tool back in January. The tool’s purpose was to give users the ability to…
Really Google? Penalizing Good Sites To Get Some Bad Ones
The results are in and more than the handful of “low-quality sites” have been swept from Google’s search rankings. Many innocent sites…
Google Adds Recipe Filter For Foodies: Calories, Ingredients, Cooking Time Filters
Finding a recipe in Google is not that hard – you mention an ingredient and they will start suggesting – but with…
Bing Extends Facebook Likes to All U.S. Search Results
If you live in the U.S. and have connected Bing to your Facebook account, you should now see integrated Facebook Likes whenever…
Google Changing Titles in Search Results, SEOs Not Happy
Google is altering the appearance of a site’s title as it appears in the SERPs. And SEOs are getting frustrated. Complaints about…
Google Integrates Social Into Search Results
Starting today, you will be seeing what Google calls “social search results” interspersed throughout the traditional Google search results, based on Google’s…
Google Outsourcing Spam Checking To You, Could Be Abused
Google announced today that they have added a new extension to their Chrome browser that allows you to block sites from their…
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