SERPs.
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in so marketers can reach…
SEO & the Dawn of Visual Social Media
The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest,…
A Call To Search Engines to Reduce Dependence on Microformats
If websites that invest tens of millions of dollars per year in driving traffic cannot get simple semantic markups implemented correctly, how…
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3…
Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign…
8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices
As more people use their mobile devices and tablets to search for your products and services, you can and should cater to…
Google SUX
Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data;…
Tumblr: A Growing Search Acquisition Opportunity for Brands
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since…
Investing in SEO: Marketers are Doing More SEO Than They Think
Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author…
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral…
Manage to PPC Success Metrics, But Don’t Lose Your Humanity
Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose…
Keeping Competitive Analysis Healthy
Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides…
Can Anyone Stop the Amazon SEM Machine?
If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with…
International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations…
Facebook Launches Sponsored Results Search Ads API
Facebook delves deeper into search ads with the wider rollout of their Sponsored ads in search. The ads will appear at the…
Bing Releases Windows 8 App
Windows 8 is set for an Oct. 26 release date, but Microsoft has already introduced its Bing for Windows 8 app. Redesigned…
Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]
In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions…
How to Force Google to Recrawl Your Site
Want Google to recrawl your website ahead of schedule? With Submit to Index, you don’t have to wait for Googlebot to crawl…
Google Tests Smartphone Icon in Search Results to Identify Mobile Content
A new Google mobile experiment has been spotted: the addition of an icon in the URL field of search results to indicate…
How to Conduct a PPC Audit in 5 Minutes
Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get…
Bing Adds Facebook Friend Tagging to Search
Bing has launched a new social search feature that lets you tag your Facebook friends. Bing’s goal is to make it easier…
Google Tests ‘Explore More’ Option in Knowledge Graph Search Results
A new Google Knowledge Graph test has been spotted – one that gives users the option to “Explore More” on the topic,…
Facebook Tests Sponsored Results in Search Bar
Facebook’s search box could become home to a new form of advertising – Sponsored Results – alongside its organic results when users…
Don’t Forget the Low Hanging Fruit in SEO
While you work toward long-term SEO goals, don’t ignore short-term opportunities – terms that rank at the bottom of Page 1 or…
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