SERPs.
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off…
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they…
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide…
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after…
Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search…
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is "how are these changes are going to affect…
Google is removing all Right Hand Side Ads on SERPs worldwide
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search…
Search engine bias: an analysis from the index
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is…
Which UK sites lost Google visibility in 2015?
We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it’s time to look at…
Remarketing tips with Bing Ads
Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider…