SERPs.
3 SEO Success Factors for 2014
What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and…
Google Algorithm Tweak Tries to Squash Mug Shot Websites
Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites…
4 Google Carousel Optimization Tips
Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new…
BrightEdge Shifts Marketers from Keyword to Page Performance
For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search.…
Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments
Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search allows users…
InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing
The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want…
Top Search Result = Poor Ad CTR [Study]
While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads…
Hashtags Come to Google Search Results
Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long…
How Will Voice Search Change SEO for Local Stores & Global Enterprises?
Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize…
How to Build Links With Location Relevance
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most…
Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere
BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone…
Bing Redesigns Search Experience, Introduces New Logo
The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout…
6 PPC Tasks That Are Ideal for an Intern
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six…
To Blog, or Not to Blog
Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e.,…
Google Still Taking a Beating Over Max Mosley S&M Party Search Results
The former Formula One president wants Google to create a special algorithm to detect and delete certain content – specifically, of him…
Topsy Has Every Tweet Ever
Topsy has indexed billions of tweets – 425 billion of them to be exact – and now made them all available for…
Matt Cutts on Auto-Generated Content: Google Will Take Action
If you're creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you.…
Google Places for Business vs. Google+ Local
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't…
SEO Packages: Buyer Beware
Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood…
Monitoring Your SEO Clients with Cyfe
Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create…
Why Google Wants to Know About Small Websites That Aren’t Ranking Well
Do you have a small website that isn't performing as well in Google's search results as you think it should? Google's Matt…
New Bing Product Search Launches
Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to…
From Keyword Strings to ‘Things’: Some New Tidbits on Google Authorship
Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google…
A Great Strategy to Create In-Depth Evergreen Content
The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital…
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