SERPs.
Content Curation & SEO: A Bad Match?
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view.…
Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit
Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If…
3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic
Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images…
Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top…
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage…
The 5 Stages of Google Update Grief
Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process…
Time for a New Definition of SEO
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance…
A Brief History of Google Search, as Demonstrated by Stephen Colbert
As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids…
From Rank to Revenue: Qualitative & Quantitative Earned Media
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to…
Google Highlights In-Depth Articles in Search Results
Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a…
Twitter Search Results Add Photos, Recent Searches, More Context
Twitter announced a new way to search that displays photos, people profiles and status updates, as well as the ability to go…
SEO for Google+ Profiles, Pages, Local, Communities & Updates
Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities,…
Link Building A-Z Guide – Definitions & Terms
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful…
Google Shows Reviews in New Search Overlay, Offers ‘Perks’ to Reviewers
When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those…
PPC Defense: Don’t Let These 7 Factors Damage Your Performance
Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the…
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take…
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put…
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow…
How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps
Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and…
New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?
Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed…
Google EU Antitrust Concessions Called ‘Insufficient’
Although it was widely thought that Google's three-year long antitrust review in relation to the firm blocking its rivals in search results…
SEO Cheat Sheet: 15 Common Oversights Found During Site Audits
SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful…
7 Critical Web Redesign Considerations You Can’t Overlook
Planning a website redesign can be an extremely exciting process. While having a great looking website is awesome, technical SEO, content, and…
Google Warns: Don’t Insert Pages Into Users’ Browser History
Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than…
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